Companies are not people. But they are comprised of people. And the people side of the business is harder and way more complicated than building a product is. You have to start with culture, values, and a committment to creating a fantastic workplace. You can’t fake these things. They have to come from the top. They are not bullshit. They are everything. There will be things that happen in the course of building a business that will challenge the belief in the leadership and the future of the company. If everyone is a mercenary and there is no shared culture and values, the team will blow apart. But if there is a meaningful culture that the entire team buys into, the team will stick together, double down, and get through those challenging situations.

A VC: The Management Team - While Building The Business

At our #ShelbySummit a few weeks ago, we revisited our core values that we wrote as a team in July 2012. Since then, I have taken the team’s feedback and rewritten the values to really establish who we are and what we believe in as a company.

It made me think of Fred’s post which resonated with me a year ago(!), as I share the view that a company is a product unto itself. And while we have had our successes and failures so far, it is our team and culture that have gotten us through each of them.

We’re still putting the finishing touches on our values, but I look forward to sharing them here soon.