“If you never want to be criticized, for goodness sake don’t do anything new.” Jeff Bezos, at re: Invent Conference. November, 2012

Inventing something new isn’t easy. Be it a company, a product, or even just a theory, getting the idea right… designing it, building it, testing it, iterating, repeating. It’s a tiresome process, and that’s just what you have to do to deliver it to a market (or audience).

Once your ideas is ‘there,’ you subject yourself to endless criticism from haters and fans alike. Everyone, it seems, has $.02 for you. Some have $2. Others… well, you get the idea.

It can wear you down. You build and build and build and you put so much energy into this one thing and then someone tells you “It’s ugly.” Others say, “I don’t get it.” They’re the nice ones. Some will just say “That will never work.”

But a funny thing happens on your path to creating something new… you stop listening. Err… you’re listening, but you’re not hearing. The criticism becomes background noise. It’s just there. It doesn’t affect your vision. It doesn’t make you consider radical changes. You just process it, pick out the constructive feedback from the haters hating, and keep moving forward. Forward toward the creation of something different. Something radical. Something special.

Eventually, your idea, your invention, your product - finds the audience that sees the world the way you do… from this slightly strange perspective that becomes more and more feasible the more you stare. 

Seems to be working for Jeff Bezos, anyway. Full interview below.