it’s easier to hold to your principles 100% of the time than it is to hold to them 98% of the time. If you give in to “just this once,” based on a marginal cost analysis, as some of my former classmates have done, you’ll regret where you end up. You’ve got to define for yourself what you stand for and draw the line in a safe place.

Clayton Christensen

How Will You Measure Your Life? - Harvard Business Review

(via fred-wilson)

ab-so-lutely. define some rules and stick to them, otherwise, you end up giving up a little more every time and before you know it your rules didn’t mean shit.