Glass, Home and solipsism — Benedict Evans Found via AVC.com
I agree with Jack and with Benedict here. I’ve always disliked the word “users” and trying to possess them seems silly… but, what other way is there to refer to the people who visit your site? Who use your product?
And when it comes to satisfying investors who demand growth and retention, what other business is there than attempting to own the relationship with them – even if it’s artificially manufactured?
Tough questions and worth thinking through for your startup.