[Just found this old draft…]

Good read from Chris Dixon.  He’s right on.

We deal with this a lot when we’re pitching @HomeField.  Example…

“Oh, so you’re for recruiting?”

“No… well.  Not yet.”

“So, you’re an editor?”

“No.  Well, sort of, but…”

It’s the way of the world.  Our brains are great association machines, and it’s natural for people to try to find comparisons for us, but we’re breaking the current model down… approaching from a different angle.  Compare us to the ‘competitors’ all you want, but for our users - we’re nothing like 'em.

What do you think?  Let’s run an experiment.  Go to http://TeamHomeField.com then come back and tell me what you think HomeField does in one sentence in the comments…