The end product, and [a] core [part] of Shelby’s ethos, now is: “Just fucking build it.” Pacheco elaborated, “It’s cool to see people use it in conversation. We’ll discuss how something should be done, and ultimately it comes down to ‘JFBI.’”

Cool that Wakefield covered JFBI (and I’ll post more on this later). I also love the “Nitty Gritty” that they included at the end…

  • 38: Number of search results for on The Next Web
  • 1988: Year Nike coined “Just Do It”
  • 1475: Earliest known use of the word “fuck”

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