When there is nothing left to burn...


“When there is nothing left to burn, you have to set yourself on fire.”

I love this line.

I’m a pretty optimistic person - by nature, all entrepreneurs must be - but even I’m not immune to a low point now and then. We’ve all been there… development is slow, customer traction is non-existent and investors? You’ve heard “No” more times than a misbehaving toddler.

You can sit there wallowing in your own self-pity, hoping that one of those Nigerian spammers will actually pay up this time… 

Or you can just set yourself on fire. 

It doesn’t need to be a bonfire. Start small. Just light a match and get one thing done. Then another - fire’s catching now - and another task done - we’re heating up…

Admittedly, the roller-coaster that is a startup has nearly gotten the best of me more than once, but every time I feel stuck, I know I just need to light myself on fire.

My point is, there’s no magic bullet, but any progress will always start with you.

So if you feel like there’s nothing left to burn, try setting yourself on fire.

* Yes, I know this is quoted in a song by Stars, but I couldn’t find the original speaker.