-Steve Jobs in Wired, Feb 1996
Networks pander to the lowest *common* denominator. Video is asynchronously social (watch now, discuss later) and information dense, which makes it a very interesting form of communication. One that has been largely unexplored by people like you and me. The economics/tech of TV required broadcasting to a large audience. That common denominator is therefore very low.
YouTube, Vimeo and other Internet services have started the democratization of video and creating communities of their own. But this segment is still so young and under explored. I’m excited to see and help accelerate video on two fronts: real-time candid video and community driven meaningful video.
Real-time candid video is not live, but it’s close and it’s only the meaningful bits. It’s a rough edit of what just happened, the video equivalent of 140 characters. I bet it will change our world.
I don’t watch and don’t care to further the pace of dumb video (i.e. reality tv). But I do watch lots of TV and mostly focus on though provoking / horizon expanding historical or scientific shows. There is great demand for this material but it’s difficult for Networks to capture. If I can help to decrease the amount of time spent watching video, while increasing the amount of meaning derived from watching video, I will have succeeded.
my cofounder Dan does a great job summing up some of what we’re trying to accomplish with Shelby.tv…