wrote this for the Shelby blog… 


“Reality TV.” Some of us love it. Some of us hate it. 10 months ago, if you’d asked me if I’d ever participate in a reality TV show, I’d say “no f***ing way.”

And yet, tonight is the premier of TechStars - a 6 part series on Bloomberg showcasing our team and our fellow TechStars from the winter class.

So what changed my mind?

Most importantly, the TechStars program DID NOT change for the TV show. The Davids guaranteed us that their primary goal was to help us build our companies - that meant excellent access, advice and mentorship from great people like all the entrepreneurs and investors featured in the new trailer above.

Also, I knew TV production well enough to know that anything seen on camera can and will be used to craft a compelling story. So how did that change our behavior?

Not at all.

I’m really proud of the team we’ve assembled and the company we’re building. I believe in what we’re doing and I don’t fear any sort of press that may show us in one light or another. Will the footage be edited to make us look like former jocks? Probably. Will there be goofy scenes of us drinking beers? Definitely. Will we let any weird opinions form about us bother us? Nope.

On the flip side, will the show be a great way for other entrepreneurs to learn what mistakes NOT to make? I think so. Will it inspire others to say “hey, I have an idea… I can do that.” I really hope so.

We can make all sorts of guesses as to the potential impact of the show, but at the end of the day, TechStars is about helping great companies build amazing products. I’m really proud and I consider myself very lucky, to be a part of that.

If you have thoughts or questions about the show, hit me up @reecepacheco

Series starts tonight at 9PM on Bloomberg.